Technology has changed the way we conduct business. Consumers have shifted from traditional ways of shopping for goods and services and are more connected than ever before. It is highly essential for a brand to have a strong online presence.
Most organisations have grasped this concept as shown through the use of websites and social media (Facebook, Twitter, LinkedIn, Instagram). Even a good website can fail to achieve its purpose of attracting traffic and converting leads if it is not visible on a search engine. Google suggests that 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone.
According to Forbes, 65% of people consider online search as the most trusted source of information about brands. This reflects on the importance of having a strong online presence.
Search Engine Optimisation
Search engine optimisation (SEO) is the key to enhancing online visibility. SEO enables you to optimise your website so search engines understand it better and give you higher rankings. There is a certain value and a level of trust that is associated with brands that appear on the initial pages of search results. It also helps to increase the click through rate to your website and in turn lead to conversions.
How to Improve Online Visibility
Create quality content
Create original content regularly. Well-written, quality content makes use of the right keywords. It is essential to carry out keyword research and input those keywords into your website content, blog posts and social media pages. Effective keyword research can help you rank high in terms of the phrases that your audience uses most, break into new markets and strengthen your visibility.
Use descriptive page and post titles
Use titles that incorporate keywords and phrases your target audience is bound to use when searching for your product or service online. Also take time to understand your targeted audience and optimise your website so that each page can result in a higher ranking on search engines.
Increase speed on your site
Ranking high on the search results is the first stage of attracting traffic to your website. However, ensuring that you have a user friendly website that offers a great landing page experience, increases the probability of conversions.
Delegate to Skilled Staff
A team of SEO experts can help your business rank higher on search results by creating keyword based content that drives traffic to your website. Your organisation can benefit from the following:
- Increased traffic to your website
- Increased conversion rates
- Improved brand awareness and brand reputation
- Higher ROI
- Ability to engage potential customers and reach a greater audience