Creating high volumes of compelling and informative content that triggers engagement and brand loyalty is a major challenge for most. Entrepreneur, the American magazine suggests that content marketing generates three times more leads as compared to traditional marketing methods. Furthermore, it costs 62% less than traditional marketing methods.
Reasons to Outsource Content Creation
Outsourcing content creation enables businesses to deliver good content more effectively to their target market. Hiring in-house staff to create content is both time consuming and costly. Delegating this non-core function to an outsourcing service provider allows your organisation to focus on your core business processes. With a professional team handling your content creation, your core team can focus on strategy, lead nurturing and most importantly converting leads to sales.
For better online visibility, it is also essential to produce quality content that is SEO friendly. Outsourcing service providers are able to dedicate much time to ensure that your content reaches your target market.
Types of Content you can Outsource
Outsourcing blog writing to a reliable team will enable your business to have a steady stream of original, relevant and valuable content regarding your products or services. This will keep your target market engaged, while improving your online visibility. Search engines rank websites according to the quality and originality of their content.
Social Media Content
A Social Media Manager can bring value by creating valuable content suitable to the social media platforms relevant to your industry. As an added advantage, all engagement will be responded to in a timely manner. Likewise, all escalations will be forwarded to a member of your team.
Lead Generation Content
It is important to create online ads with keyword-related content and a clear call-to-action (CTA) such as the option to request for a quote. Once the ad captures the attention of your target audience, a landing page plays a pivotal role, therefore it should be easy to navigate, with visual appeal and detailed information.
Websites must always have up-to-date content. Unfortunately, most businesses dedicate less time to their website once it goes live. Delegating web content creation to an outsourcing service provider ensures that you have all the necessary updates on new products, promotions and other essential information to drive more traffic to your website.
Why Outsource to Skilled Staff
Prior to partnering with an outsourcing service provider, it is important to research and understand their operational processes to ensure a high quality collaboration.
Benefits of outsourcing content creation to Skilled Staff:
- Personalised Approach
- Copywriters are assigned to your content writing projects, ensuring high quality, targeted content that aims to drive conversions and increase ROI.
- Subject Specific Experience
- An extensive talent pool enables Skilled Staff to assign a copywriter with experience in your industry. High levels of professionalism and expertise bring a certain level of finesse to your content marketing.
- Proven Methods
- Sound processes are in place and the flexibility to adapt to your organisation’s needs.
- Outsourcing content creation will lead to reduced costs and increased efficiency.