Mobile apps can be incorporated by any sized business offering either products or services. According to TechCrunch, consumers now spend 5 hours a day on mobile devices, with 92% of the time spent on mobile apps. These figures show a growing need to incorporate a mobile app as part of your organisation’s online marketing strategy.

Determine the Best Mobile App for your Business

Mobile apps give your business a competitive edge, however app development is a significant investment so it is important to first establish the type of mobile app that would be suitable for your business. Generally, business-to-consumer (B2C) mobile apps are meant to aid the creation and retention of loyal customers. They allow your business to sell products or services, provide customer support, encourage engagement and provide important information and solutions in a seamless way.

In some industries, mobile apps can be designed to improve operational efficiency by simplifying internal processes. Forbes magazine suggests that millennials constitute the largest percentage of employees in the workplace, hence a business-to-employee (B2E) mobile app could significantly improve an organisation’s level of efficiency.

Factors to Consider Before Building a Mobile App

Target Audience

Understanding the users of your mobile app enables you to plan the functionality and design of the app based on their needs and preferences. Gathering statistics and data about the industry your B2C app will operate in, will enable you to make informed decisions based on facts such as how large your potential market is. Competitor analysis also enables you to understand the pain points of your target audience, giving your developers a chance to incorporate different solutions in the mobile app.

Overall Business Strategy

It is important to create a robust mobile strategy that portrays the objectives for investing in the app. For example, if a business intends to increase overall sales, research on the proposed target audience and their mobile app usage should be conducted.

On another note, ascertaining the best operating systems for your business prior to app development is critical. In some cases, a business can opt for an Android operating system and reduce implementation costs by providing basic supporting devices for a B2E mobile app used by data collectors in the field.

Available Budget

Businesses with limited resources may struggle to design, build and launch a mobile app, however outsourcing this development can significantly reduce costs. A team of professional app developers can provide an accurate costing structure, as well as Service Level Agreements (SLAs) that can help your business allot enough funds to the project, with clear aims and objectives.

Payment Feature

Mobile apps with features that allow users to make payments must be tested to ensure that the service is in full compliance with best practices. Opting to use a mobile payment widget such as PayPal means the duty of handling and protecting user’s card information is handled by the vendor, thus eliminating the risk of breaching Payment Card Industry (PCI) Security Standards.

Security and Management

Bugs in your mobile app’s code create room for attacks, risking the security of user’s personal data. Ensuring that the mobile app developer you choose hardens the code and uses code signing, helps to eliminate attacks. It is essential for data to be encrypted. Libraries that store data also need to be highly secure, so a developer with controlled internal libraries and high level policy controls can protect your app from vulnerabilities.

User Internet Bandwidth

Understanding your target audience’s location is essential, as it helps your developer run A/B tests to determine factors such as the availability of a fast and reliable internet bandwidth for users of your mobile app. High crash rates and slow load times need to be tested and addressed prior to launching your mobile app, as these are major contributing factors to users uninstalling apps.