Social Media Etiquette Tips for Business Accounts

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The use of social media as a communication and marketing channel has enabled businesses to reach, attract and engage a larger audience. This has lead to more conversions, increased brand awareness and brand loyalty. However, a good social media strategy may fail to meet its objectives as a result of poor etiquette. Adhering to specific …

Does your Business Need a Mobile App?

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Mobile apps can be incorporated by any sized business offering either products or services. According to TechCrunch, consumers now spend 5 hours a day on mobile devices, with 92% of the time spent on mobile apps. These figures show a growing need to incorporate a mobile app as part of your organisation’s online marketing strategy. …

Outsourcing Mobile App Testing

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With growing accessibility to mobile phones, Android and iOS apps have become a major part of our daily lives. A Forbes report suggests that 1.5 billion users of the instant messaging app WhatsApp, spent 85 billion hours on the app in just 3 months. Creating a mobile app has become of importance to businesses, however …

Debunking the Fears Associated with Outsourcing

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In the 1990’s, the concept of outsourcing was first introduced in the manufacturing industry. Today, outsourcing has ventured into a variety of business processes such as payroll processing and call centre support. The reasons for outsourcing have remained the same, with businesses striving to increase efficiency, while saving costs. However, the myths associated with outsourcing …

Outsourcing Market Research

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Market research is important because it helps organisations understand the markets in which they operate. Products and services must fulfil a need or want and sound market research is the footing for any business. Though the process can be time consuming, the results are of significance because the data allows decision makers to come to …

Delegate Airbnb Hosting Management

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Airbnb paved the way for multiple individuals to be part of the vacation renting industry. Growth in this industry has driven the need for effective management and marketing in order to attract visitors to the accommodation on offer. Managing your place and being a good host can be an overwhelming and time consuming task. Guests …

Outsourcing Software Testing

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Software testing is the process of validating and verifying that a software program or application meets the business and technical requirements that guided it’s design and development. Hiring an in-house quality assurance team increases the costs related to recruitment, training and skills development, as well as payroll. Outsourcing software testing to a team of experts …

Outsourcing Online Customer Service

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Quite a number of businesses fail to offer great customer service. Having a great product or service is not enough for an organisation to reach its full potential. Listening to your customers and reacting to their pain points with solutions is a huge differentiating factor from your competitors. Good customer service matters both offline and …

Delegate to a Virtual Assistant

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Delegating routine and time-consuming tasks to a virtual assistant relieves the pressure off your core team. It allows them to focus on the core functions of your business, thus increasing operational efficiency. Start-ups can also benefit from outsourcing to a virtual assistant and free up much needed hours in their work week. Virtual assistants can …

Outsourcing Content Creation

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Creating high volumes of compelling and informative content that triggers engagement and brand loyalty is a major challenge for most. Entrepreneur, the American magazine suggests that content marketing generates three times more leads as compared to traditional marketing methods. Furthermore, it costs 62% less than traditional marketing methods. Reasons to Outsource Content Creation Outsourcing content …