Digital Marketing Strategies to Grow Your Niche

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Successful niche markets focus on addressing the specific needs and wants of their target audience. While mass markets are still soaring and posing much competition, the niche have taken advantage of the Internet of Things (IoT) to tap into smaller audiences, with interests that align with a specific product or service. Typically, niche markets have …

8 Reasons to Update your Website

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Today’s competitive global marketplace demands updated websites that are in line with current design trends and search engine algorithms. An appealing website, that is highly responsive and easy to navigate gives a good perception of your brand. Most consumers tend to research on a product or service on offer, prior to making a purchasing decision. …

How to Build a Successful E-commerce Brand

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Today’s world is full of consumers that expect round-the-clock brand accessibility and a fast turn-around time for product delivery. Business-to-consumer (B2C) outreach can greatly benefit from a successful e-commerce brand. Successful e-commerce brands go beyond brand name or a mere e-commerce website. To gain a competitive edge in a highly competitive online shopping industry, it …

How to Create a Content Calendar

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Content curation goes beyond researching the topic and creating appealing content. Once content is created, it is essential to know the appropriate channels and times to share, in order to reach your target audience. A content calendar gives your marketing team a clear overview of your content sharing strategy. This eliminates the pressure arising from …

Why is Online Visibility Important?

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Technology has changed the way we conduct business. Consumers have shifted from traditional ways of shopping for goods and services and are more connected than ever before.  It is highly essential for a brand to have a strong online presence. Most organisations have grasped this concept as shown through the use of websites and social …