10 Social Media Tips for the Holiday Season

Pin it

Holiday seasons are synonymous with shopping sprees. However, with many competitors only a click away, it is essential for your business to build up it’s online visibility and effectively portray your competitive advantage to boost sales. According to Deloitte’s 2018 holiday retail survey, 30% of holiday shoppers make decisions to purchase items they initially had …

Social Media Etiquette Tips for Business Accounts

Pin it

The use of social media as a communication and marketing channel has enabled businesses to reach, attract and engage a larger audience. This has lead to more conversions, increased brand awareness and brand loyalty. However, a good social media strategy may fail to meet its objectives as a result of poor etiquette. Adhering to specific …

Outsourcing Online Customer Service

Pin it

Quite a number of businesses fail to offer great customer service. Having a great product or service is not enough for an organisation to reach its full potential. Listening to your customers and reacting to their pain points with solutions is a huge differentiating factor from your competitors. Good customer service matters both offline and …

Customer Service Mistakes to Avoid

Pin it

Good customer service is important for every business because it has a direct impact on overall profitability. Customers are loyal towards brands that deliver quality products or services and where they have built a trusted relationship. Research from the Harvard Business Review suggests that customers who had the best past experiences spent 140% more than …

Why is Moderation Important?

Pin it

Research shows for every 60 seconds on Facebook, 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. These figures show a significantly high number of engaged and active users on just one social media site. Social media is a customer service platform where brands can communicate to potential customers in real-time. …