Chatbot vs Live Chat

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Providing great online customer support and service gives your organisation a competitive edge in a fast-paced global marketplace. When current and potential consumers land on your website or social media page, they except their needs to be met with all questions answered within a reasonable amount of time. Having a live chat that fails to …

Creative Ways to Engage with your Twitter Audience

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Twitter is a unique tool that when used effectively by a business, creates a pathway for enhanced customer service and networking. According to Twitter, the number one reason that people visit this social media platform is to discover something new. Your business has a chance to connect and interact with people that are keen to …

10 Ways Online Customer Service can Boost your Business

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Positive customer experiences are highly essential in today’s fast paced world. Customers now have easy access to their favourite brands online, resulting in increased expectations. Providing poor online customer support could have a negative impact on your business. Forbes suggests that 67% of customers are willing to switch brands due to a poor customer experience. …

10 Ways to Improve your E-mail Open Rates

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Effective e-mail marketing campaigns lead to better engagement and a return-on-investment (ROI. The first step of reaping such results lies in the ability to successfully convey your message to the targeted audience. Consequently, a high e-mail open rate means your target audience has successfully received the message that your organisation is trying to communicate to …

10 Social Media Tips for the Holiday Season

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Holiday seasons are synonymous with shopping sprees. However, with many competitors only a click away, it is essential for your business to build up it’s online visibility and effectively portray your competitive advantage to boost sales. According to Deloitte’s 2018 holiday retail survey, 30% of holiday shoppers make decisions to purchase items they initially had …

Social Media Etiquette Tips for Business Accounts

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The use of social media as a communication and marketing channel has enabled businesses to reach, attract and engage a larger audience. This has lead to more conversions, increased brand awareness and brand loyalty. However, a good social media strategy may fail to meet its objectives as a result of poor etiquette. Adhering to specific …

Outsourcing Online Customer Service

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Quite a number of businesses fail to offer great customer service. Having a great product or service is not enough for an organisation to reach its full potential. Listening to your customers and reacting to their pain points with solutions is a huge differentiating factor from your competitors. Good customer service matters both offline and …

Customer Service Mistakes to Avoid

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Good customer service is important for every business because it has a direct impact on overall profitability. Customers are loyal towards brands that deliver quality products or services and where they have built a trusted relationship. Research from the Harvard Business Review suggests that customers who had the best past experiences spent 140% more than …

Why is Moderation Important?

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Research shows for every 60 seconds on Facebook, 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. These figures show a significantly high number of engaged and active users on just one social media site. Social media is a customer service platform where brands can communicate to potential customers in real-time. …