Basic Steps to Increasing Online Visibility

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The development of a functional, modern website and creation of social media profiles does not mean that your organisation will adequately reach your target online audience. Ideally, your organisation should appear on the first page of search results when a query related to your business is launched on Google, Bing or Yahoo. According to Google, …

Social Media Etiquette Tips for Business Accounts

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The use of social media as a communication and marketing channel has enabled businesses to reach, attract and engage a larger audience. This has lead to more conversions, increased brand awareness and brand loyalty. However, a good social media strategy may fail to meet its objectives as a result of poor etiquette. Adhering to specific …

How to Successfully Implement E-mail Marketing

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E-mail marketing can help your organisation reach a wider audience in a cost-effective manner. It is a marketing channel that allows businesses to send messages via electronic mail, creating relationships with both current and potential customers, promoting brand awareness, building customer loyalty and communicating important information about promotions. Reasons to Adopt E-mail Marketing Targeted Marketing …

Digital Marketing Strategies to Grow Your Niche

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Successful niche markets focus on addressing the specific needs and wants of their target audience. While mass markets are still soaring and posing much competition, the niche have taken advantage of the Internet of Things (IoT) to tap into smaller audiences, with interests that align with a specific product or service. Typically, niche markets have …

8 Reasons to Update your Website

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Today’s competitive global marketplace demands updated websites that are in line with current design trends and search engine algorithms. An appealing website, that is highly responsive and easy to navigate gives a good perception of your brand. Most consumers tend to research on a product or service on offer, prior to making a purchasing decision. …

How to Build a Successful E-commerce Brand

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Today’s world is full of consumers that expect round-the-clock brand accessibility and a fast turn-around time for product delivery. Business-to-consumer (B2C) outreach can greatly benefit from a successful e-commerce brand. Successful e-commerce brands go beyond brand name or a mere e-commerce website. To gain a competitive edge in a highly competitive online shopping industry, it …

How to Create a Content Calendar

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Content curation goes beyond researching the topic and creating appealing content. Once content is created, it is essential to know the appropriate channels and times to share, in order to reach your target audience. A content calendar gives your marketing team a clear overview of your content sharing strategy. This eliminates the pressure arising from …