Category: Business Development

Holiday seasons are synonymous with shopping sprees. However, with many competitors only a click away, it is essential for your business to build up it’s online visibility and effectively portray your competitive advantage to boost sales. According to Deloitte’s 2018 holiday retail survey, 30% of holiday shoppers make decisions to purchase items they initially had …

E-mail marketing can help your organisation reach a wider audience in a cost-effective manner. It is a marketing channel that allows businesses to send messages via electronic mail, creating relationships with both current and potential customers, promoting brand awareness, building customer loyalty and communicating important information about promotions. Reasons to Adopt E-mail Marketing Targeted Marketing …

Successful niche markets focus on addressing the specific needs and wants of their target audience. While mass markets are still soaring and posing much competition, the niche have taken advantage of the Internet of Things (IoT) to tap into smaller audiences, with interests that align with a specific product or service. Typically, niche markets have …

Today’s world is full of consumers that expect round-the-clock brand accessibility and a fast turn-around time for product delivery. Business-to-consumer (B2C) outreach can greatly benefit from a successful e-commerce brand. Successful e-commerce brands go beyond brand name or a mere e-commerce website. To gain a competitive edge in a highly competitive online shopping industry, it …

The real definition of frustrating should merely be a sales team that fails to achieve the expected results, despite having a great product or service, and a flattering competitive advantage. Many salespeople fail to meet the mark, not because they are bad at their job, but because so much time is spent prospecting leads, rather …