10 Ways Online Customer Service can Boost your Business

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Positive customer experiences are highly essential in today’s fast paced world. Customers now have easy access to their favourite brands online, resulting in increased expectations. Providing poor online customer support could have a negative impact on your business. Forbes suggests that 67% of customers are willing to switch brands due to a poor customer experience. …

10 Ways to Improve your E-mail Open Rates

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Effective e-mail marketing campaigns lead to better engagement and a return-on-investment (ROI. The first step of reaping such results lies in the ability to successfully convey your message to the targeted audience. Consequently, a high e-mail open rate means your target audience has successfully received the message that your organisation is trying to communicate to …

10 Social Media Tips for the Holiday Season

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Holiday seasons are synonymous with shopping sprees. However, with many competitors only a click away, it is essential for your business to build up it’s online visibility and effectively portray your competitive advantage to boost sales. According to Deloitte’s 2018 holiday retail survey, 30% of holiday shoppers make decisions to purchase items they initially had …

Basic Steps to Increasing Online Visibility

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The development of a functional, modern website and creation of social media profiles does not mean that your organisation will adequately reach your target online audience. Ideally, your organisation should appear on the first page of search results when a query related to your business is launched on Google, Bing or Yahoo. According to Google, …

Social Media Etiquette Tips for Business Accounts

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The use of social media as a communication and marketing channel has enabled businesses to reach, attract and engage a larger audience. This has lead to more conversions, increased brand awareness and brand loyalty. However, a good social media strategy may fail to meet its objectives as a result of poor etiquette. Adhering to specific …

Does your Business Need a Mobile App?

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Mobile apps can be incorporated by any sized business offering either products or services. According to TechCrunch, consumers now spend 5 hours a day on mobile devices, with 92% of the time spent on mobile apps. These figures show a growing need to incorporate a mobile app as part of your organisation’s online marketing strategy. …

How to Successfully Implement E-mail Marketing

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E-mail marketing can help your organisation reach a wider audience in a cost-effective manner. It is a marketing channel that allows businesses to send messages via electronic mail, creating relationships with both current and potential customers, promoting brand awareness, building customer loyalty and communicating important information about promotions. Reasons to Adopt E-mail Marketing Targeted Marketing …

10 Reasons to Revamp your Workplace Training

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Organisations understand the need to invest in their employees. Learning and development within the workplace is an effective tool used by organisations to enhance the knowledge and competency of their employees. Traditional training models tend to be costly and fail to meet ever changing business models, so it is important for organisations to adopt innovative …

Case Study – Social Media Management in Zimbabwe

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Our client is a consulting business in Zimbabwe. It is a growing organisation that expressed a need to create online visibility and awareness to  convert prospects into buyers of the services they offer. Social Media Management in Zimbabwe Social media management was delegated to Skilled Staff to help successfully reach the targeted online audience. As …

Digital Marketing Strategies to Grow Your Niche

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Successful niche markets focus on addressing the specific needs and wants of their target audience. While mass markets are still soaring and posing much competition, the niche have taken advantage of the Internet of Things (IoT) to tap into smaller audiences, with interests that align with a specific product or service. Typically, niche markets have …

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