Today’s competitive global marketplace demands updated websites that are in line with current design trends and search engine algorithms. An appealing website, that is highly responsive and easy to navigate gives a good perception of your brand. Most consumers tend to research on a product or service on offer, prior to making a purchasing decision. Your website has an impact, even on your walk-in customers. Creating an aesthetically pleasing website, that is user-friendly helps to build confidence in your brand and could be a the key to reaching expected sales targets.
Not Aesthetically Pleasing
The appearance of your website is directly linked to the perceptions that prospects will have about your product or service. First impressions are design-related and visitors to your page will likely make conclusions based on the appearance of your landing pages. It is important to ensure that your website has an appealing home page, with easily accessible search functions and main navigation menu.
A responsive web design gives your website visitors an optimal viewing experience. Ideally your website should be optimised for viewing both desktops, mobile phones and tablets. It should be able to accommodate for different screen resolutions, image sizes and scripting abilities. Also, supposing a customer is accessing the site through a VPN for iOS, the website should not block user’s access to the page. A website that automatically responds to user preferences will help your brand reach a wider audience.
Lack of Clear Call-to-Actions
A website that prompts a visitor to take some form of action has a higher chance of retaining visitors. Call-to-actions (CTAs) such as ‘Subscribe to Newsletter’ or ‘Request a Quote’ will help you generate leads for your sales team, as website visitors become prospects.
Poor Web Content Experience
Visitors land on your page because of a need they have, so it is essential to have clear, relevant and keyword-rich content that addresses their needs and answers potential questions.
Lacking Search Visibility
Each time an update is made on your website, search engines like Google crawl your web pages and re-calculate your search ranking based on the new content. Adding a blog section to your website can help maintain a constant flow of new search engine optimisation (SEO) friendly updates, thereby improving your Google ranking.
Hard to Navigate
Good navigation speeds up a visitor’s search process. A navigation bar will enable a visitor to find what they are looking for and create an enjoyable browsing experience.
Outdated websites depend on outdated technology, thereby increasing the risk of cyber attacks. Regular updates will reduce this risk and help retain clients because a breach could result in a loss of clients due to lack of trust towards your business.
Slow Loading Time
An appealing website with great content may be easily closed by visitors due to slow loading times. According to Google, websites that load fast rank higher in the search results. Therefore, not only will this help increase visibility, it will also encourage visitors to remain on your page.